TL;DR Summary:
Verification Page Moved: Google shifted advertiser verification from Billing to Admin > Policy > Account for better organization.Centralized Policy Hub: New spot groups verification status, business info, and compliance in one easy-to-find location.Act Now Steps: Check your status immediately, bookmark the path, and prep documents to avoid suspensions.Google Ads Moves Verification Page to New Location: What Advertisers Need to Know
Google just moved something important in your Google Ads account. The Google Ads Advertiser Verification Page Moving affects every advertiser who uses the platform. This change happened in late January, and you need to know where to find your verification settings now.
Where to Find Your Verification Settings Now
The Google Ads Advertiser Verification Page Moving puts everything in a new spot. You used to find verification under Tools and Settings in the Billing section. Now you go to Admin, then Policy, then Account.
This makes more sense. Verification isn’t really about billing. It’s about proving who you are and following Google’s rules. The new location groups all policy stuff together in one place.
Some accounts already show the new layout. Others still show the old version. Google rolls out changes slowly to avoid problems. Check both locations if you can’t find your verification page right away.
Why Google Made This Change
Google wants to make compliance easier to manage. The Google Ads Advertiser Verification Page Moving creates a central hub for all policy tasks. You can now see your verification status, business info, certifications, and compliance tracking in one spot.
This change comes as Google requires more advertisers to verify their accounts. All advertisers will eventually need to complete verification. Google wants to make this process clearer and easier to find.
The timing also matches Google’s bigger push for transparency. They want users to know who’s behind the ads they see. Moving verification to a policy section shows how seriously Google takes this requirement.
What This Means for Different Types of Advertisers
New advertisers and small spenders won’t see much immediate impact. You just need to learn the new location when verification time comes. You get 30 days to start verification once Google notifies you.
Big spenders and restricted industries face more complex requirements. Financial services, healthcare, and gambling advertisers often need extra certifications. The new policy hub shows all these requirements together. This makes it harder to miss important compliance steps.
Agencies managing multiple accounts need to update their processes. Update your client onboarding docs and training materials. The new location might actually help you track compliance across all your client accounts better.
How This Fits Google’s Bigger Changes
Google redesigned most of the Ads interface recently. The verification move fits this broader cleanup effort. Google groups related functions together now instead of scattering them around.
This also shows how important compliance has become for Google. Policy management now gets the same priority as campaign management or budget setting. Google faces pressure from regulators and needs to prove advertisers are legitimate.
The company also increased enforcement lately. More accounts got suspended for missing verification deadlines. The new centralized location might help Google spot compliance problems faster.
What You Should Do Right Now
First, find the new verification location in your account. Go to Admin, then Policy, then Account. Bookmark this location or update your team’s documentation.
Second, check your verification status right now. Make sure you’re not approaching any deadlines. The new dashboard should show everything clearly.
Third, prepare for future verification if you haven’t been selected yet. Gather your business documents now. Don’t wait until you get the notification.
For advertisers creating campaigns, tools like AdCreative.ai_AppSumo help generate compliant ad creatives that are less likely to trigger policy reviews. This becomes more important as Google increases enforcement across all accounts.
Planning for More Policy Changes Ahead
The new policy hub creates space for Google to add more compliance features. Expect additional requirements as advertising regulation grows worldwide.
Google might add automated compliance monitoring or industry-specific guidance to this new section. The consolidated design makes it easier for them to introduce new policy tools.
With Google tightening verification requirements and ad platforms demanding higher compliance standards, could AI-powered creative tools like AdCreative.ai_AppSumo become essential for staying ahead of policy changes while maintaining campaign performance?
