About
Duane Cooper has been doing SEO since 2005. Not watching from the sidelines, but doing the actual work. Over two decades of algorithm changes, ranking shifts, and industry upheaval, he has helped website owners figure out what is wrong with their sites and what to do about it.
If you have spent any time in SEO communities, forums, or live chats over the past 30 years, you may know him as TheEjudicator. The name has followed him across platforms since the early days of internet marketing, and it still shows up wherever he is contributing to conversations about search.
Today, he runs Free SEO Audit Services. The premise is simple: most website owners know something is off with their search performance but have no idea where the problems actually are. A proper audit shows them. And it should not cost anything to find out.
Why the Audit Is Free
Google’s Helpful Content Update hit thousands of smaller websites hard. Rankings disappeared. Traffic dried up. Many of the site owners affected did not have the budget to hire an agency just to find out what went wrong.
That is the gap this service fills. The free SEO audit report evaluates 30+ factors that directly affect how your site performs in both traditional search results and AI-driven search. You get a clear letter grade, a breakdown of what is working, what is not, and a prioritized action plan you can follow yourself.
If you want professional help implementing the fixes, that option is available. But the audit itself, the part that tells you where you actually stand, costs nothing.
What Happens After the Audit
You request your report. We review your site across our on-page SEO services, SEO links best practices, website usability checklist, website performance testing, and social media SEO best practices. You receive a graded report with specific recommendations.
From there, you have options:
- Use the report to make improvements on your own.
- Reach out to us for guidance on which fixes to prioritize.
- Have our team handle the implementation through one of our service packages.
The report is yours either way. No obligations, no follow-up pressure.
20 Years of Algorithm Changes
Panda. Penguin. Hummingbird. RankBrain. BERT. The Helpful Content Update. The March 2025 core update. Every major shift Google has made in how it evaluates websites, Duane has worked through it, adapted to it, and helped clients recover from it.
That experience matters now more than ever. Search is no longer just about Google. AI-powered search tools are changing how people find information, and websites that are not structured for both traditional and AI visibility are being left behind. Our audit evaluates your site for both.
Get Your Free Report
Find out where your site stands. The audit takes less than a minute to request and gives you a clear picture of what needs attention.
