Google Ads Tests Multiple Campaign Types in One Experiment

Google Ads Tests Multiple Campaign Types in Single Experiment

Google Ads just rolled out a new feature that changes how you test campaigns. The Google Ads mixed campaign type experiments beta lets you compare different campaign types at once.

Before this update, you had to test campaigns one by one. Now you run one experiment with multiple campaign types. This saves time and gives you better data about what works.

What Are Google Ads Mixed Campaign Type Experiments

This new beta feature lets you test up to five different campaign approaches in one experiment. You compare things like Search campaigns against Performance Max campaigns. Or you test Demand Gen campaigns versus video campaigns.

The tool works with your existing campaigns. You set different traffic splits starting from 1%. Google shows your ads using different strategies to different audience segments.

Emil Emanuel Ankjær Nordahl spotted this feature on February 6, 2026. He shared a screenshot on LinkedIn showing the new interface.

Which Campaign Types Work With Mixed Experiments

Google supports six campaign types in these experiments:

• Search campaigns
• Performance Max campaigns
• Shopping campaigns
• Demand Gen campaigns
• Video campaigns
• App campaigns

Hotel campaigns are not included in this beta. You need existing campaigns to run these tests. If you want to test new settings, create duplicate campaigns first.

How Mixed Campaign Testing Changes Your Strategy

Traditional A/B testing only compares two options. These Google Ads mixed campaign type experiments let you test multiple strategies at once. You see how different approaches perform side by side.

This helps answer bigger questions about your marketing mix. Should you spend more on Search or Performance Max? Do video campaigns work better than Demand Gen for your business?

The results show up in both your experiment reports and regular campaign reports. You track metrics like return on ad spend (ROAS) and cost per acquisition (CPA).

Getting Better Results From Your Ad Spend

Mixed experiments help you find the best combination of campaigns for your goals. Instead of guessing which approach works, you get real data from your actual audience.

You might discover that combining Search and Performance Max campaigns works better than using just one type. Or you could find that video campaigns drive more conversions than other formats.

This data helps you allocate budgets more effectively. You spend more money on what actually drives results for your business.

Setting Up Your Mixed Campaign Experiments

The feature is not live for all advertisers yet. Google is rolling it out gradually to select accounts. Check your Google Ads interface to see if you have access.

When you do get access, start with campaigns that already exist. Plan your traffic splits carefully. Remember you need at least 1% traffic for each experiment arm.

Choose metrics that matter to your business goals. Focus on ROAS if you want to maximize revenue. Track CPA if you want to control your acquisition costs.

Planning Your Google Ads Mixed Campaign Type Experiments

Think about what you want to learn before you start testing. Write down your hypothesis about which campaigns will perform best. Set a timeline for your experiment.

Make sure you have enough traffic to get meaningful results. Small audiences might not generate enough data to make good decisions.

Tools like AdPlify_AppSumo help you manage and optimize your advertising campaigns across different platforms. They provide insights that complement what you learn from Google’s native testing features.

What if you could combine Google’s new mixed experiments with advanced campaign management tools to maximize your advertising ROI?