TL;DR Summary:
Track AI Visibility: Semrush launches prompt research method to monitor brand mentions in AI search responses like ChatGPT and Claude, using decision-stage queries.Four-Step Process: Identify audiences, map solutions to problems, leverage keyword language, and generate bottom-funnel prompts for precise tracking.Powerful New Tools: Semrush's Prompt Research and Position Tracking tools use real clickstream data for daily updates across multiple AI platforms.Boost Your Strategy: Combine with content optimization to ensure your brand tops AI recommendations and drives purchases.Semrush Launches New Method to Track Your Brand in AI Search Results
AI search engines are changing how people find products and services. When someone asks ChatGPT or Claude to recommend a solution, will they mention your brand? Semrush just released a guide that helps you track and improve your visibility in AI responses.
What Is Prompt Research for AI SEO?
Prompt research for AI SEO works like traditional keyword research, but focuses on decision-stage queries. These are questions people ask when they’re ready to buy something. Instead of searching “best project management tools,” they might ask AI “which project management software works best for remote teams under 50 people?”
Sergei Rogulin, Semrush’s Head of Organic & AI Visibility, explains this new approach. The method identifies prompts where AI systems compare brands and make recommendations. You track these prompts the same way you track keywords in Google.
The Four-Step Process for AI Visibility Tracking
The Semrush guide breaks down prompt research into four simple steps:
Step 1: Identify Your Target Audiences
Start with your buyer personas. Who are your customers? What problems do they face? What constraints do they have? A small business owner has different needs than an enterprise executive.
Step 2: Connect Solutions to Problems
Map your products to specific pain points. Don’t think about features. Think about outcomes. Your accounting software doesn’t just track expenses. It helps business owners sleep better at night knowing their books are accurate.
Step 3: Use Keyword Research for Language Input
Your existing keyword research reveals how people talk about problems. Use this language to build realistic prompts. If customers search for “cheap CRM software,” they’ll ask AI for “affordable customer relationship management tools.”
Step 4: Generate Bottom-Funnel Prompts
Create decision-stage prompts using large language models. These should mirror real questions people ask when they’re ready to purchase. Feed these prompts into tracking tools to monitor your brand mentions.
How Semrush Tools Make AI SEO Tracking Possible
Semrush built two new tools for prompt research for AI SEO. Their Prompt Research tool helps you discover relevant queries. Their Position Tracking tool monitors your brand’s performance in AI responses.
Both tools use real clickstream data. This means they track actual user behavior, not theoretical searches. You get daily updates on where your brand appears in AI recommendations.
The system works across multiple AI platforms. You can see how ChatGPT, Claude, and other systems respond to prompts about your industry.
Why This Matters for Your Business Right Now
People increasingly turn to AI for product recommendations. Traditional SEO focuses on web search results. But AI systems pull information from many sources to create personalized responses.
Your website might rank first on Google for “best email marketing software.” But when someone asks AI the same question, they might get a completely different recommendation. AI visibility requires a new approach.
Making AI SEO Work with Content Optimization Tools
Creating content that appeals to AI systems requires strategic optimization. Tools like NeuronWriter_AppSumo help you build content that both search engines and AI systems understand. The platform analyzes top-performing content and suggests improvements based on semantic relationships.
When you combine Semrush’s prompt tracking with content optimization tools, you create a complete AI SEO strategy. You identify the right prompts to target, then build content that positions your brand as the best solution.
Ready to start tracking your AI visibility, but wondering which content optimization approach will give you the biggest advantage in AI responses?
