TL;DR Summary:
Campaign Tracking Simplified: Google Ads now displays product eligibility directly in the Products section Status column for instant visibility across Shopping and Performance Max campaigns.Eliminates Tedious Checks: No more clicking through multiple screens to verify where products run, saving time on manual audits especially for large catalogs.Boosts Optimization Speed: Spot missing products or budget overlaps at a glance to fix issues faster and improve campaign performance.Google Ads Makes Product Campaign Tracking Easier
Google Ads rolled out a helpful update that saves advertisers time and reduces guesswork. The platform now shows Google Ads product eligibility directly in the Status column of the Products section. This means you can quickly see which campaigns each product appears in without clicking through multiple screens.
What Changed in the Products Section
The new feature displays campaign eligibility information right where you need it most. When you open your Products section, the Status column now shows exactly where each item runs across your Shopping and Performance Max campaigns.
Hana Kobzová from PPC News Feed first spotted this update. She explained that Google Ads updated the Products section to make campaign eligibility visible at a glance. This saves advertisers from manually checking each campaign to find specific products.
The change works alongside the existing product campaign view report. Together, these tools give you better visibility into how your products perform across different campaign types.
Why This Update Matters for Advertisers
Before this update, checking Google Ads product eligibility across campaigns required multiple steps. You had to open each campaign separately to see which products were active. This process took time and made it easy to miss important details.
Now you can spot problems faster. The new view helps you identify products that should run in certain campaigns but don’t appear there. You can also catch products that run in too many places, which might cause budget overlap.
This visibility becomes especially important when managing large product catalogs. E-commerce stores with hundreds or thousands of items can quickly audit their campaign setup. You’ll spend less time searching and more time optimizing.
How to Use the New Product Eligibility View
Access the feature through the Products section in your Google Ads account. Look at the Status column to see campaign eligibility information for each product. The display shows which Shopping and Performance Max campaigns include specific items.
Use this information to identify gaps in your campaign structure. If a top-selling product doesn’t appear in your main Shopping campaign, you’ll see this immediately. You can then add the product or investigate why it’s missing.
The feature also helps prevent campaign conflicts. When the same product runs in multiple campaigns with similar targeting, you might bid against yourself. The new view makes these overlaps obvious so you can fix them quickly.
Better Campaign Management Through Clear Visibility
This update reflects Google’s focus on making campaign management more efficient. When you can see Google Ads product eligibility across campaigns in one place, you make better decisions faster.
The timing aligns with the growing complexity of Google Ads campaigns. Many advertisers now run both Shopping and Performance Max campaigns simultaneously. Managing products across these different campaign types requires clear oversight.
Smart advertisers combine this new visibility with competitive intelligence. Tools like AdPeekr help you understand how competitors structure their own campaigns and when they refresh creative elements. This context helps you make informed decisions about your product distribution strategy.
What This Means for Your Account Optimization
The update reduces the manual work involved in campaign audits. You can now spot missing products or problematic overlaps during regular account reviews. This leads to better campaign performance and more efficient budget allocation.
The feature works immediately after the rollout. You don’t need to enable anything or change your account settings. Simply open your Products section to start using the enhanced Status column.
Want to stay ahead of competitors who might miss these optimization opportunities? Understanding how long their winning campaigns actually run before they refresh or kill underperforming elements gives you a strategic advantage. Why not explore how AdPeekr reveals the true lifespan of competitor ads beyond simple snapshots?
