TL;DR Summary:
Current Limit: Bing Webmaster Tools currently shows only 11 countries in the country report, with all other locations grouped into “Rest of World.”Visibility Gap: That means international webmasters cannot see detailed country-level performance for most of their Bing traffic, making it harder to spot market trends and technical issues.Planned Expansion: Microsoft has said the report will be extended to show more individual countries, but no firm release date has been announced.How many countries does Bing Webmaster Tools show in the country report?
If you manage an international website, you know how frustrating it is to see your traffic data lumped into a vague “Rest of World” category. You need to know which countries send you visitors and how they behave. Without that detail, you’re making decisions in the dark.
Bing Webmaster Tools faces exactly this problem right now.
The Current Bing Webmaster Tools Country Report Limitation
When you log into Bing Webmaster Tools and check the Search Performance report, the country filter shows only 11 countries. Everything else gets grouped under “Rest of World.”
Samet Özsüleyman checked more than 50 accounts and found the same limitation across all of them. Countries like Turkey don’t appear as individual entries. They vanish into that catch-all category.
Barry Schwartz confirmed this in his own accounts. The pattern holds true everywhere. Eleven countries. Nothing more.
For webmasters managing sites with international traffic, this creates a real visibility gap. You know visitors come from somewhere beyond those 11 countries, but you don’t know where or how they find your content.
Bing Plans to Expand the Bing Webmaster Tools Country Report
On June 18, 2026, Fabrice Canel from Microsoft responded to the concerns on X. He wrote that Bing is “actively considering expanding this to show more individual countries.”
When asked directly about the limitation, Canel clarified that Bing supports all countries and regions worldwide. The platform collects the data. The problem sits in the reporting dashboard.
He added that the Bing Webmaster Tools country report “will be extended soon to reflect that.” This suggests the underlying data already exists. Microsoft needs to update the interface to display it.
No firm release date has been announced. The phrase “will be extended soon” points to a near-term change, but “soon” in software development means different things to different companies.
Why Geographic Performance Data Matters for SEO
When you run an international website, country-level data shapes your strategy. You need to know which markets respond to your content. You need to see which languages drive engagement. You need to understand where your competitors outrank you.
Without individual country breakdowns, you’re blind to patterns. A spike in traffic from the “Rest of World” category tells you nothing. You don’t know if it came from Brazil or Japan or South Africa. You don’t know which market to invest in next.
Geographic data also helps you spot technical issues. If a country disappears from your reports, you might have a server problem or a hreflang error. But you only notice if you see the country listed in the first place.
The current 11-country limit means most international sites lose visibility into the majority of their global traffic through Bing.
What This Means for International Webmasters
If you manage a site targeting multiple countries, you’re waiting for Microsoft to follow through. The company acknowledged the gap. They said they would fix it. Now you wait.
In the meantime, you’re working with incomplete information. You see traffic from major markets like the United States, United Kingdom, and a handful of others. Everything else is a mystery.
This puts you at a disadvantage compared to Google Search Console, which shows individual country data for virtually every market. You get detailed reports for Turkey, Brazil, India, Indonesia, and dozens more countries through Google’s tools.
The gap becomes even more visible if you’re tracking performance across multiple search engines. You have rich geographic data from Google and limited data from Bing. Your reports don’t match. Your insights get muddled.
How to Track International Performance Until Bing Updates
You don’t need to stop making decisions while you wait for Microsoft to expand the report. You need another way to see where your international traffic comes from and how those visitors behave on your site.
Rybbit provides geographic performance tracking through a simple, one-page dashboard. You get country-level detail without waiting for Bing to roll out its expansion. The platform shows you traffic sources, visitor locations, and conversion paths across all your target markets. If the current Bing Webmaster Tools country report leaves you guessing about international performance, Rybbit fills that gap today.
