Bing Tests Product Color Options in Search Results

If you shop online using Bing, you might soon see product colors right in the search results. Microsoft is testing a new feature that displays color options directly in shopping results, letting you see what shades are available before you visit a retailer's site.

What Bing Tests Color Options in Product Results Look Like

The test feature adds a color selector to product listings in Bing Search. When you search for an item, you'll see small color swatches showing the available options. You won't need to open multiple tabs or visit different websites to compare colors.

Sachin Patel spotted the feature and shared a screenshot on X (formerly Twitter) on June 19, 2026. The color options appeared directly beneath product images in the shopping results.

Why Bing Tests Color Options in Product Results Aren't Showing for Everyone

This appears to be a limited test. When I searched for products using different queries, I saw the regular product results but no color selectors. The feature showed up for some searches but not others.

Microsoft runs these kinds of tests to see how users respond before rolling out changes broadly. You might see the color options today and not tomorrow, or you might not see them at all depending on your location and search query.

For e-commerce businesses wanting to track whether their products appear with this color selector feature, tools like Branalyzer help monitor these search result variations across different queries and time periods.

How Product Color Selectors Change Shopping Search Results

The color selector makes Bing's product results more useful. Right now, you need to click through to a product page, wait for it to load, find the color options (which might be buried in a dropdown menu), and repeat this process for every product you're considering.

With colors visible in search results, you eliminate several steps. You see at a glance whether a product comes in the shade you want. You spend less time opening and closing tabs. You make faster decisions about which products deserve a closer look.

This matters for mobile shoppers especially. On a phone, jumping between search results and product pages takes longer and uses more data. Seeing colors in the search results keeps you in one place.

What This Test Means for Online Retailers

If Bing rolls out this feature permanently, retailers will need to make sure their product data includes complete color information. The search engine pulls this data from product feeds and structured data markup on your website.

Products with accurate color data will stand out in search results. Products missing this information will look less complete next to competitors who have it.

You'll want to track whether your products show up with the color selector when Bing expands the test. Branalyzer helps you monitor which competitors' products display color options and measure whether this visibility affects click-through rates from search results.

How Bing's Color Test Compares to Google Shopping

Google already shows some product variations in shopping results, though the implementation varies. Sometimes you see size options, sometimes colors, sometimes neither. The display depends on the product category and how merchants structure their data.

Bing appears to be testing a more consistent approach. The screenshots show a clear row of color swatches that's easy to spot and interact with.

If Bing makes this a standard feature, it puts pressure on Google to improve how they display product variations. Competition between search engines benefits shoppers who get more useful information without extra clicks.

When Bing Tests Color Options in Product Results Might Become Permanent

Microsoft hasn't announced a timeline for rolling out this feature. The fact that it's showing up inconsistently suggests early-stage testing.

Search engines typically test features with small user groups first, then expand gradually while measuring engagement metrics. They look at whether people interact with the new feature, whether it leads to more clicks on products, and whether it improves the overall search experience.

The test will either expand to more users, get modified based on feedback, or get discontinued if the data doesn't support it.

How to Prepare Your Product Data for Color Display in Search Results

Whether you sell through your own website or marketplaces, structured product data matters. Search engines rely on this information to understand what you're selling.

Make sure your product feeds include accurate color names. Use standard color terms that shoppers search for, not creative marketing names. "Navy Blue" works better than "Midnight Ocean."

Add structured data markup to your product pages using schema.org vocabulary. Include the color property in your product schema. This helps search engines extract and display the information correctly.

Test your product pages with search engine validation tools. Google's Rich Results Test and Bing Webmaster Tools both check whether your structured data is readable.

Keep your inventory updated. If a color is out of stock, your feed should reflect that. Showing unavailable options in search results frustrates shoppers and wastes clicks.

Tracking Search Feature Tests Across Multiple Platforms

Bing isn't the only search engine testing new shopping features. Google, Amazon, and others constantly experiment with how they display products.

As a retailer or SEO professional, you need visibility into these changes. A feature that increases your product visibility by 20% on one platform represents real revenue. Missing the rollout because you weren't watching means lost sales to competitors who adapted faster.

Branalyzer lets you monitor search result changes systematically across different queries and track which competitors benefit from new features first. When Bing or Google tests something new, you'll know whether your products are included and how the feature affects engagement compared to your baseline performance. You won't waste time manually checking dozens of search queries hoping to spot changes that might affect your business. Check out Branalyzer to start tracking these variations before they impact your bottom line.