Google Merchant Center AI Performance Insights Goes Global

Does Google Merchant Center show AI performance data outside the United States now? Yes, as of Sep 3, 2026, Google has expanded its Merchant Center AI performance insights to four more countries. This matters right now because it changes how merchants in those markets can track their brand visibility in Google’s AI-driven search results.

What Changed With Google Merchant Center AI Performance Insights

Google first rolled out AI performance insights inside Merchant Center to U.S. merchants in July. On Sep 3, 2026, Barry Schwartz reported that Google added Australia, Canada, India, and New Zealand to the list. Google confirmed this in its help documentation, which now states the feature covers five countries total. Before this update, the help document only said the report was live in the U.S., with expansion planned for “coming months.” That vague language is gone now. You can check your own Merchant Center account today if you operate in one of these five markets.

Which Countries Get AI Performance Insights Now

The five countries with access are Australia, Canada, India, New Zealand, and the United States. Google’s help document states that AI performance insights currently work only for English-language queries. This means if your shoppers search in French, Hindi, or another language, your data will not show up in this report yet. Google gave no date for adding more languages or countries. If you run a Merchant Center account in a country outside this list, you will not see this feature yet, and Google has not confirmed when that will change.

What The AI Performance Insights Report Actually Shows

The report tracks how your brand appears in conversational, shopping-related queries inside AI Mode and AI Overviews, two of Google’s generative AI search features. Google wrote that the report helps you “understand how your brands show up in conversational queries, evaluate your visibility across different shopping stages, and view trends to help optimize your product data.” In practice, this means you can see whether shoppers encounter your products when they ask Google’s AI tools broad, natural-language shopping questions instead of typing simple keyword searches. This kind of visibility tracking is exactly the gap that platforms like Nuwtonic SEO aim to fill, since they monitor brand citations and appearances across AI Overviews and similar AI-driven search features regardless of which country your Merchant Center account is registered in.

Other Help Document Updates Worth Reviewing

Google made additional changes to the Merchant Center help document beyond the country list. Google did not specify what these other changes cover. Schwartz noted directly that the update is “worth reviewing” for merchants already using the AI performance insights tool. If you manage a Merchant Center account, read the full updated document rather than relying on a summary, since some details of the changes remain unclear from Google’s public statement.

What This Means For Your Shopping Data Strategy

The expansion signals that Google plans to keep growing AI performance insights across more markets over time. For now, your access depends entirely on your account’s country and the language your customers use to search. Merchants in Australia, Canada, India, and New Zealand should log into Merchant Center now to confirm the report appears in their account. Watch for further country or language expansions, since Google has shown it will update this feature again without much advance notice. While Google’s rollout is limited to five countries and English queries for now, tools like Nuwtonic SEO already track brand citations and visibility across AI Overviews and other AI search platforms, giving merchants outside those markets a way to monitor their AI-driven presence in the meantime.