Duane Cooper

ChatGPT Ads Europe Expansion brings ads to 31 countries next week, giving marketers new targeting tools and conversational intent to reach buyers.

Google Ads B2B lead gen campaigns face new bidding rules and AI Max risks. Update your targets and fix tracking now to protect cost per lead.

Content marketing strategy now demands more than Google rankings. Learn the eight-step process that covers social, video and AI search platforms too.

AI Scrape-to-Referral Ratio in Clarity shows how much traffic AI crawlers send back after scraping your site, revealing gaps traditional metrics miss.

Meta AI crawlers reading the web now outpace GPTBot, yet publishers block the wrong bots. See what your logs reveal before you edit robots.txt.

Google Related Searches Underline Hyperlink test spotted by testers hints at clickable suggestions in the SERP. See what this experiment could mean for you.

ChatGPT ads switching advertisers mid-load raises billing questions. See what Brodie Clark found and what it means for your ad spend.

SEO content now must win rankings and AI citations together. Learn the process, tools, and data that make pages visible across Google and AI search.

SEO strategy in 2026 means six business decisions, not a checklist. Learn why AI citations now matter as much as Google rankings.