Duane Cooper

SEO copywriting predates Google, and pioneer Heather Lloyd-Martin explains why people-first writing still beats AI shortcuts and GEO trends today.

AEO attribution framework explained in three layers, helping marketers track AI search traffic GA4 misses and prove real AEO impact.

AI citation outreach fixes ghost citations by pairing Semrush Prompt Tracking with Claude Code to find and correct unmentioned brand sources.

Google Web Guide Classic Search Button Bug traps beta users in AI results and blocks exit to normal search. Learn what’s happening and how to work around it.

Google Search Console Crawl Stats missing data hit every property on September 15th. Learn why it happened before and what to do while you wait.

Google algorithm update September 2026 remains unconfirmed, but volatility on Sept 4, 13, and 15 signals real ranking shifts. See what to check now.

Google Search Bar AI Mode Button now appears in results pages for some users, testing whether searches push you toward AI answers instead of links.

SEO for task completion fixes the gap between top rankings and low conversions by mapping user tasks and measuring completion by query.

Google Local Knowledge Panel AI Overview now summarizes your business with AI text, which can spread outdated info if your website isn’t current.