Duane Cooper

Google Search Profiles update lowers the follower bar to 10,000, redesigns article layout, and adds multi-profile login support for publishers.

Google Ads Spend Benchmarks Report compares your spend to peers, but it can’t measure profit or strategy. Learn how to use it wisely.

Google Merchant Center AI Performance Insights now reach five countries, plus a simpler UCP checkout setup rolls out for merchants this year.

Chrome ad metrics now measure ad clutter on webpages, giving advertisers and publishers new data to judge page quality and ad load.

Search Before the Decision now happens on YouTube, Reddit, and AI tools before buyers ever open Google. Learn where discovery really occurs and how to track it.

Facebook ad costs dropped in 2026 while engagement rose, new WordStream data shows. See industry benchmarks for CPC, CTR and cost per lead.

Microsoft Advertising AI-Generated Ads Policy explains when advertisers must disclose AI-made content and how Microsoft rejects ads that skip labeling or strip provenance data.

Google tests a blue More link in shopping results, making it easier to spot when multiple retailers sell the same product.

Google AI Mode query expansion tests add multi-select questions and product refinement prompts, reshaping search results before you click a single link.