Duane Cooper

PHP2Shell forces emergency patches and site outages this week, while unconfirmed ranking volatility and new AI Overview data stir SEO speculation.

AI agents browsing and protocols will both grow, says Google’s Pichai, but scalable protocols like UCP still need years to mature.

AI Overviews SEO now hinges on a Search Console opt-out. Learn what it controls, what it misses, and how to decide before 2027.

Reddit in PR strategy now shapes national news. See how unverified posts become headlines and why brands must monitor Reddit before journalists do.

Google Local Knowledge Panel Layout Change tests swap photo and text positions, potentially affecting clicks, calls, and direction requests for local businesses.

Google Ads Translation Tool now translates text, keywords, images, and landing pages directly inside your account, no outside service needed.

Robots.txt rules for AI crawlers only control crawling, not emojis, broken syntax, or data usage. Learn what Google’s RFC 9309 standard actually allows.

Control What You Share With Google Search gets a clearer update, grouping robots tags and AI summary controls into one helpful guide.

Google Removes AI Overviews Label on some desktop results while mobile still shows it, sparking a bug report and unconfirmed cause from Google.