Duane Cooper

Google Ads API v26 adds Search Lift metrics, Local Services Performance Max support and faster twice-monthly updates for campaign management.

Store_address attribute now required for Google Local inventory ads and free listings. Learn the format rules and fix your feed before listings get rejected.

Google Ads Channel Prioritization and Budget Allocation Controls let you rank channels and cap spend before Google’s February 2027 Search deadline hits.

Google Ads Search Terms and Ad Combinations Report links queries, ad copy, and landing pages, helping advertisers spot mismatches in AI Max campaigns.

Google Ads API twice-monthly releases start October 2026, adding features faster without new migration work or changes to major version support.

Google Ads Search Terms and Ad Combinations Report reveals how AI Max pairs queries with ads and landing pages, helping you spot costly mismatches fast.

AI and customer loyalty hinge on shared control. SAP’s 2026 study shows customers reward brands that keep AI accurate, reversible, and human-backed.

Google Ads Lookalike Segments now default to suggestion-based targeting, letting Google expand your audience beyond the segment you originally chose.

Microsoft-Decision-1 is a new decision-scoring model now being tested inside Bing and Copilot to speed up routing, ranking, and workflow decisions.