TL;DR Summary:
Google's Stance on Generic Holding Pages for New Sites: Google recommends not using generic server or CMS holding pages for new websites because these are often seen as parked or duplicate sites, which can delay Google’s recognition and indexing of your site as legitimate.Proper Alternatives for New Sites: Instead of a generic page, either disable DNS until your site is ready or create a custom holding page that reflects your brand’s identity and purpose.SEO Consequences: Using a generic holding page can negatively impact your site’s ability to appear in search results quickly, potentially setting back your SEO efforts from the start.Actionable Advice for Business Owners: Avoid generic templates entirely; invest in a custom-branded holding page or keep your site offline until launch to ensure the best possible start with Google.Google’s Stance on Generic Holding Pages for New Sites
Google’s stance on generic server and CMS holding pages for new sites is a game-changer in the SEO world. I’ve seen countless businesses shoot themselves in the foot by slapping up a generic “Coming Soon” page, thinking they’re doing themselves a favor. But let me tell you, that’s like showing up to a job interview in your pajamas – it’s not gonna cut it.
Here’s the deal: when you use a generic holding page, Google sees your site as either parked or a duplicate. It’s like putting up a “Do Not Disturb” sign on your digital storefront. Google’s John Mueller dropped this knowledge bomb, and it’s got serious implications for anyone launching a new site. Instead of half-assing it with a generic page, you’ve got two solid options: keep your DNS disabled until you’re ready to rock, or create a custom holding page that actually says something about your brand. This isn’t just about looking pretty – it’s about signaling to Google that you’re open for business and ready to be indexed.
What Should Business Owners Do?
So, what’s a savvy business owner to do? First, ditch the generic stuff. It’s time to get creative and put together a custom holding page that reflects your brand and gives visitors a taste of what’s to come. Or, if you’re not quite ready for prime time, just keep that DNS under wraps until you’re good to go. And if you’re feeling overwhelmed by all this SEO jargon, don’t sweat it. That’s where my team at Free SEO Audit Services comes in. We’re here to help you navigate these choppy SEO waters and make sure your new site gets the recognition it deserves right out of the gate.
Check us out at https://www.freeseoauditservices.com for a free audit and expert guidance. Remember, in the world of Google SEO, generic server and CMS holding pages for new sites are out. The question is, are you ready to step up your game and make a killer first impression?
