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Google’s New CMS Holding Pages: Boosting SEO for Upcoming Websites

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TL;DR Summary:

Avoid Generic Holding Pages: Using generic server or CMS holding pages can negatively impact SEO as Google may see the site as parked or duplicate content, leading to slower indexing.

Custom Holding Pages: Create a custom holding page that reflects your brand and signals to Google that the site is under development, making it easier to get indexed.

DNS Management: Either keep DNS disabled until the site is ready or use a custom holding page instead of a generic one to avoid being treated as a low-priority page by Google.

Google’s Stance on Generic Holding Pages for New Sites

Google’s stance on generic server and CMS holding pages for new sites is a game-changer in the SEO world. I’ve seen countless businesses shoot themselves in the foot by slapping up a generic “Coming Soon” page, thinking they’re doing themselves a favor. But let me tell you, that’s like showing up to a job interview in your pajamas – it’s not gonna cut it.

Here’s the deal: when you use a generic holding page, Google sees your site as either parked or a duplicate. It’s like putting up a “Do Not Disturb” sign on your digital storefront. Google’s John Mueller dropped this knowledge bomb, and it’s got serious implications for anyone launching a new site. Instead of half-assing it with a generic page, you’ve got two solid options: keep your DNS disabled until you’re ready to rock, or create a custom holding page that actually says something about your brand. This isn’t just about looking pretty – it’s about signaling to Google that you’re open for business and ready to be indexed.

What Should Business Owners Do?

So, what’s a savvy business owner to do? First, ditch the generic stuff. It’s time to get creative and put together a custom holding page that reflects your brand and gives visitors a taste of what’s to come. Or, if you’re not quite ready for prime time, just keep that DNS under wraps until you’re good to go. And if you’re feeling overwhelmed by all this SEO jargon, don’t sweat it. That’s where my team at Free SEO Audit Services comes in. We’re here to help you navigate these choppy SEO waters and make sure your new site gets the recognition it deserves right out of the gate.

Check us out at https://www.freeseoauditservices.com for a free audit and expert guidance. Remember, in the world of Google SEO, generic server and CMS holding pages for new sites are out. The question is, are you ready to step up your game and make a killer first impression?


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