TL;DR Summary:
Google Bug Confirmed: Google has acknowledged a bug that can make Business Profile reviews disappear after a suspended profile is reinstated, even though the listing itself comes back online.No Fix Timeline: Google has not shared when the issue will be fixed, so affected business owners are left waiting with no official rollout date.What To Do Now: If this happens, reply to your existing support ticket and clearly tell Google the reviews are missing so the issue stays tied to the same case.Why are my reviews gone after Google reinstated my business profile? Google has confirmed a bug where Google Business Profile reviews go missing after reinstatement, even though the profile itself is back online. This matters right now because business owners rely on those reviews for trust and visibility, and there is no fix date yet.
What Google Confirmed About Reviews Missing After Reinstatement
Amy Toman posted about this issue on LinkedIn on August 24, 2026. She said Google acknowledged the problem and is actively working on a fix. Google has not given a timeline for when the fix will roll out. If your Google Business Profile was suspended and later reinstated, you may find the listing live again but your reviews stripped from it.
Why Google Business Profile Reviews Missing After Reinstatement Affects Your Business
Reviews shape how customers judge your business before they contact you. When Google Business Profile reviews go missing after reinstatement, your star rating disappears along with the written feedback customers left over months or years. This can make a reinstated business look brand new or untested, even if it has served customers for a long time. Barry Schwartz, who reported on Toman’s post, noted this issue may or may not connect to a separate case from July 2026, where reviews disappeared from profiles more broadly. That connection remains unconfirmed. Since Google Business Profile can no longer be treated as a fully dependable source of reputation data during this bug, some businesses are turning to social listening tools like BizReply to track brand mentions and customer sentiment across other platforms, giving them a fuller picture of their reputation while Google works out the issue.
What To Do If You Notice Reviews Missing After Reinstatement
Toman gave one clear action item. If you have an open support ticket with Google tied to your suspension case, reply directly to the support email. Tell Google specifically that your reviews are missing. This keeps your report attached to your existing case file instead of creating a new, disconnected complaint. Google Business Profile reviews missing after reinstatement appears to be tracked case by case right now, so documentation matters.
What Remains Unknown About This Google Business Profile Issue
Several details are still unclear. Google has not said how many profiles are affected. Google has not said when a fix will ship. Barry Schwartz stated directly that he is not sure whether this bug connects to the July reviews issue. Treat that link as unconfirmed rather than fact. Until Google provides more detail, the safest assumption is that this is a distinct bug tied specifically to the reinstatement process.
If your Google Business Profile was recently reinstated and your reviews vanished, reply to your existing support ticket right away and flag the missing reviews directly. Watch for an official update from Google on a fix timeline, since none exists yet. Keep checking your profile in the meantime, since reviews may return once Google resolves the underlying bug. While you wait for Google to sort out missing reviews, tools like BizReply can help you keep tabs on what customers are saying about your business across social platforms, so you’re not relying solely on Google Business Profile for reputation signals.
