Google Expands Ads in AI Mode to 10 New Countries

Where is Google adding ads to AI Mode next? Google announced on October 28, 2026 that it will expand ads in AI Mode to 10 new countries, with Brazil, Mexico and the UK set to follow later in the quarter. For advertisers and shoppers relying on conversational search, this matters because it signals how fast Google plans to turn its AI search tool into a full advertising channel.

Ads in AI Mode reach 10 new countries

Google confirmed the rollout in an announcement from Shashi Thakur, VP and GM of Google Search Ads and Ads on Google Experiences. The 10 markets getting ads in AI Mode now are Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. If you run ad campaigns in any of these countries, your sponsored placements can now show up inside AI Mode conversations, not just in standard search results.

Brazil, Mexico and the UK are next for ads in AI Mode

Google plans to extend ads in AI Mode to Brazil, Mexico and the United Kingdom during the fourth quarter of 2026. The company has not given an exact launch date for these three markets. If you advertise to UK, Brazilian or Mexican audiences, you should watch for an official date rather than assume a specific week or month.

Multiturn ads change how AI Mode shows sponsored results

Alongside the country expansion, Google is launching a new ad format called multiturn ads in AI Mode, starting in the United States. This format lets sponsored placements appear during follow-up questions within one ongoing conversation. For example, a person might start by asking about running shoes, then ask a second question about cushioning or durability. Multiturn ads let advertisers show up at that second, more specific stage, not only at the first question. This gives you a chance to target people once their intent becomes clearer.

What Google’s data shows about ads in AI Mode

Google says its research shows users find ads in AI Mode relevant and feel comfortable seeing them during conversational search. The company also reports that click-through rates for sponsored product listings and organic product listings in AI Mode are already similar. Google has not shared the actual click-through rate numbers or other performance details behind this claim, so you should treat it as a general signal rather than confirmed data you can plan a budget around. As ads and conversational results become harder to tell apart inside AI Mode, brands also need a way to see how they’re actually being cited and represented in these AI-driven answers, not just how their paid placements perform. This is the kind of visibility that platforms like Nuwtonic SEO are built to provide, giving marketers a clearer picture of their brand’s presence across AI search experiences rather than relying on traditional ranking reports alone.

Why this expansion matters for your ad strategy

Conversational search queries tend to reveal more about what a shopper wants than a short keyword search does. A person typing a follow-up question about shoe cushioning tells you more about their needs than someone who just types “running shoes.” As Google scales ads in AI Mode across more countries, advertisers operating in multiple markets gain new ways to reach shoppers at different points in a single conversation, from the first question to the most specific follow-up.

If you advertise in any of the 10 newly added countries, check your campaign settings now to confirm your ads are eligible to appear in AI Mode. Keep an eye out for Google’s announcement of exact launch dates in Brazil, Mexico and the UK. Watch how multiturn ads perform in the US once more data becomes available, since that will show whether follow-up targeting actually improves results. As AI Mode becomes a bigger part of the search and advertising landscape, tools like Nuwtonic can help you track how your brand is cited and positioned across AI search engines, so you’re not flying blind as Google scales these conversational ad placements.