TL;DR Summary:
Product Explorer Launch: Microsoft Advertising’s Product Explorer gives advertisers a searchable view of their catalog so they can see which products are active, serving ads, and driving sales.Smarter Filtering: It lets users filter by product attributes and performance metrics, making it easier to spot items with low clicks, no conversions, or eligibility problems.Actionable Insights: The Recommended Actions tab flags missing fields, policy issues, and data quality errors, while export tools let teams analyze product lists offline.What is Microsoft Advertising Product Explorer and how does it help manage shopping campaigns?
Navah Hopkins, Microsoft’s Ads Liaison, announced the feature on LinkedIn. She explained that Product Explorer helps identify which products are serving and performing while offering recommendations to fix products that stopped showing in ads.
The tool is available now for US advertisers managing catalogs with fewer than 100,000 SKUs.
How Microsoft Advertising Product Explorer Filters Your Product Catalog
Product Explorer lets you filter your catalog using 16 different product attributes. You have full control over which products appear in your search results.
The filtering options include:
- Title
- Status
- Product ID
- Price
- Languages
- Feed label
- Brand
- GTIN
- MPN
- SKU
- Product type
- Category
- Condition
- Availability
- Custom label
The title filter includes six specific operators. You search for products with titles that contain specific words, exclude certain terms, start with particular phrases, end with specific text, match exact titles, or exclude exact matches.
Performance Metrics Available in Microsoft Advertising Product Explorer
Beyond product attributes, the tool filters by six performance metrics. These metrics pull from 30 days of historical data.
The performance filters include:
- Impressions
- Clicks
- Conversions
- Spend
- CTR (click-through rate)
- Conversion rate
This combination of product traits and performance data helps you spot problems faster. You identify products with high impressions but low clicks. You find products spending budget without generating conversions. You see which items in your catalog aren’t serving at all.
Recommended Actions and Export Features
Product Explorer includes a Recommended Actions tab. This section surfaces eligibility issues and metadata problems that prevent products from serving.
The tool shows you exactly what’s wrong with each product. You see missing required fields, policy violations, or data quality issues that block your products from appearing in Shopping ads.
You export filtered product lists for offline analysis. This export feature is available in all markets where Product Explorer launched, not just the US.
Getting Product-Level Insights Across All Your Advertising Channels
Microsoft Advertising Product Explorer gives you visibility into product performance within Microsoft’s ecosystem. The tool shows impressions, clicks, and conversions from your Microsoft Shopping campaigns.
Most advertisers run product campaigns across multiple platforms. You advertise on Microsoft Ads, Google Shopping, Meta, and other channels. Product Explorer helps with Microsoft data, but you need cross-platform visibility to understand which products perform best overall and where attribution gaps exist.
Measuremate provides cross-platform product analytics and attribution tracking that extends beyond single-platform tools. The platform validates that your conversion tracking works correctly across all channels using BigQuery data, generates attribution overlap diagrams showing which channels assist versus close sales, and creates automated reports so you see product performance without logging into multiple dashboards. If you’re spending budget across Microsoft Ads and other platforms, Measuremate helps you track product-level performance using the same identifiers (GTIN, MPN, SKU) mentioned in Product Explorer across your entire marketing stack.
